Uncommon – Motorsport Merchandise and Teamwear Design
From 2022 to 2024, I worked as Head of Design at Uncommon Ltd, a UK-based apparel agency specialising in motorsport and esports merchandise. Based between Solihull and remote work, I led high-performance design projects for globally recognised brands, creating premium teamwear, workwear, and lifestyle collections tailored for fans, staff, and athletes.
Services Provided
- Concept direction and brand development
- Full apparel design for merchandise and teamwear
- CADs, tech packs and production files
- On-brand graphic design and print placements
- Supplier liaison and manufacturing support
- Project management and approvals process
Key Design Projects
- Designed for leading motorsport brands including Mahindra, Envision, Maserati MSG Racing, and Caterham Cars
- Created race-day collections, fanwear, and technical uniforms
- Collaborated on licensed collections with football clubs and lifestyle brands
- Managed fast-paced timelines and approvals across international stakeholders
Manufacturing & Impact
I supported Uncommon’s production teams with technical files, sampling comments, and supplier-ready documentation—ensuring designs were not only creative but also commercially viable and delivered on time.
Outcome & Brand Reach
This role allowed me to combine my sportswear expertise with brand strategy, delivering products seen by fans and athletes around the world. Many of the collections were retailed through team shops and partner retailers across Europe.
See more design projects on the Portfolio page or learn how I support fashion brands from design to manufacturing here.
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