Caterham Cars – Motorsport Apparel and Merchandise Design
Caterham Cars is a prestigious British motorsport manufacturer known for its lightweight performance vehicles. I worked on the brand during my time as Head of Design at Uncommon, helping deliver premium merchandise and teamwear that reflected Caterham’s motorsport legacy. I led creative direction across lifestyle apparel, graphics, and technical garments—including hoodies, polos, outerwear, and limited edition tees.
Services Provided
- Creative direction and product concepting
- Apparel design, CADs and tech packs
- 50th anniversary merchandise development
- Branding, graphics, and woven label assets
- Supplier and production support
- Project management and client liaison
Key Design Focus
- Translating Caterham’s motorsport identity into premium lifestyle apparel
- Blending functional outerwear with statement graphic prints
- Developing limited runs of t-shirts, hoodies, and technical jackets
- Creating presentation boards and style guides for cohesive design direction
Brand Impact
The Caterham project allowed me to merge technical performance principles with merchandise design, ensuring every item—from padded gilets to Super Seven tees—met the expectations of a motorsport-savvy audience. The result was a stylish, credible collection that connected Caterham’s race heritage with wearable, everyday product.
See more design projects on the Portfolio page or learn how I support fashion brands from design to manufacturing here.
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