Equidae London – Launching an Equestrianwear Brand
Equidae London is a luxury equestrianwear start-up launched by Nermina Pieters. I worked closely with her on every stage of the brand’s development, from concept and market research to technical design and final sampling. My role covered mood boards, graphics, CADs, tech packs, trims, fittings, and supplier liaison—helping transform her vision into a refined and contemporary equestrian collection rooted in premium design and functional detail.
Services Provided
- Market and trend research
- Creative direction and concept development
- 2D CADs and graphic design for branding and trims
- Technical fashion design and garment tech packs
- Sampling coordination and fit reviews
- Supplier and manufacturing support
Key Design Projects
- Developed the full launch range of premium equestrianwear with modern details
- Created graphics, labels and trims to elevate brand identity
- Managed sampling feedback loops to improve quality and fit
- Helped source materials and communicate with production partners
Manufacturing & Commercial Impact
From sketches to factory-ready garments, I helped ensure the Equidae London collection was commercially viable and visually distinctive. My technical and creative support helped streamline the sampling and manufacturing process.
Outcome & Brand Value
Equidae London launched with a clear brand identity and a cohesive premium product range. The refined blend of equestrian tradition and modern fashion detailing positioned it well in a niche but discerning market.
See more design projects on the Portfolio page or learn how I support fashion brands from design to manufacturing here.
Featured Headlines
