Maserati MSG Racing – Formula E Teamwear and Motorsport Apparel Design
Maserati MSG Racing is a prestigious Formula E team representing the legacy of Maserati in all-electric motorsport. During my time as Head of Design at Uncommon, I led the creative development of teamwear and trackside apparel for Season 10. This included CADs, technical garments, and licensed merchandise aligned with the Maserati trident brand. Working across polos, hoodies, outerwear, and accessories, I helped define a credible, functional aesthetic that matched the performance-driven energy of Formula E.
Services Provided
- Creative direction and collection planning
- Apparel design, 2D CADs and tech packs
- Trackside and paddock teamwear development
- Merchandise range for global Formula E events
- Trim graphics, labelling, and production support
- Client liaison and range presentation materials
Key Design Focus
- Fusing Italian motorsport heritage with modern performancewear design
- Creating consistent brand presentation through CADs and style guides
- Delivering high-visibility team polos, jackets, hoodies, and technical accessories
- Using functional materials for both teamwear and fan merchandise
Brand Impact
The Maserati MSG Racing collection allowed me to express the brand’s premium image through high-performance apparel tailored for a demanding motorsport environment. The final products were worn by pit crews and staff throughout the Formula E Season 10 calendar and supported the visual identity of one of motorsport’s most iconic brands.
See more design projects on the Portfolio page or learn how I support fashion brands from design to manufacturing here.
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