Diva – Womens Activewear Design & Launch Support
Diva is a bold and modern Kuwait women’s fitness brand that merges functionality with confidence. I worked closely with the team to design a versatile activewear range that includes performance-led gym wear and statement workout sets. From breathable basics to stand-out prints, the collection is tailored for real movement—whether it’s a high-energy workout, strength training, or everyday life. Built for the gym, styled for anywhere.
Services Provided
- Womens activewear concept development
- 2D CAD design and garment illustrations
- Artworks and tech pack creation
- Fabric advice and trim detailing
- Sampling coordination and fit feedback
- Manufacturing guidance for production
Creative Direction & Fit
The brief was to design a functional activewear line with a confident feminine edge. I created structured fitness and gymwear silhouettes with practical details, ensuring the garments worked for both gym and lifestyle wear. The combination of technical fabrics and considered styling led to a product that feels strong yet wearable.
Outcome & Launch
With bold graphics and a sleek fit, the collection captured the founder’s vision while staying production-friendly. My design and manufacturing input allowed Diva to launch a collection that not only looked right but functioned well too—building strong foundations for a new women-led fitness brand.
See more design projects on the Portfolio page or learn how I support fashion brands from design to manufacturing here.
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