4 UNDER – Golf Brand Collection Design

4UNDER – Golf Brand Collection Design

Designing a Performance Golf Brand with Streetwear Edge

4UNDER was a bold start-up golf brand that set out to shake up traditional golfwear by merging high-performance technical fabrics with streetwear design codes. I was brought on to create their debut menswear collection—developing a visual identity, designing all garments, CADs, trims, tech specs and graphic elements.

The aim? To challenge old perceptions of golf apparel and appeal to a new generation of players and fans. Tattoos, nightlife, rebellious slogans and bold embroidery were fused with thoughtful fabric choices and performance-led silhouettes. From premium cotton tees to recycled nylon joggers and weatherproof outerwear, the collection was built to be worn on and off the course.

Inspired by brands like Bad Monday and classic Americana tattoo culture, this range featured oversized back graphics, skull patches, rubber labelling and function-driven features such as tee holders, zip pulls, mesh lining and adjustable hems.

Although the brand reached the sampling stage, production was paused due to cash-flow problems. The creative process remains one of my favourite projects for its strong identity and blend of fashion-forward thinking with functional sportswear needs.

Services Provided

• Brand visual concept and logo refinement
• Full apparel range design (t-shirts, polos, outerwear, joggers)
• Technical fashion flats and garment detailing
• Fabric and trim sourcing suggestions
• Custom graphic development and placements
• Tech packs for factory sampling
• Coordination through sampling stage

Designed by J Mitchell Design

Whether you’re building a golf brand, launching technical streetwear, or want to explore the crossover between sports and fashion, I can help translate your ideas into commercially ready collections.

FAQs

What is 4UNDER and how was it designed?

4UNDER was a golfwear start-up that blended tattoo culture and streetwear with performance apparel. It was designed by J Mitchell Design and reached the sampling stage before pausing production.

Can you help me create a golf clothing brand?

Yes. I help founders build golfwear brands from concept through to production, including logos, graphics, CADs, tech packs, and sourcing.

Is this golfwear functional or just fashion-led?

The 4UNDER range was built with performance in mind. Fabrics included recycled nylon, mesh lining, technical jersey and elasticated trims. Details like tee holders and raised prints were also included.

Do you offer full fashion design support?

Yes. From trend and market research to garment CADs and factory tech packs, I offer end-to-end design services for brands launching apparel collections.