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2024 Fashion Design Portfolio Update

I’ve only gone and done it – the new fashion designer portfolio is finally live! 📣 This has been an exciting journey, curating the best of my work to highlight where I’m heading. With a career as a fashion designer spanning over two decades, it’s no small feat to capture everything, so I focused on recent projects that reflect my evolving niche and the direction I’m most passionate about.

Download my latest portfolio here: Jonathan Mitchell Fashion Design Portfolio 2024

a person skiing down a slope in a red and white jacket

DARE2B


Redefining My Niche in 2024

This portfolio update marks a pivotal moment in my career. I’m refining my niche, narrowing in on categories that best highlight my expertise. Over the years, I’ve designed everything from menswear and streetwear to sports lifestyle, activewear, ski, outdoor wear, and technical clothing. While my experience is broad, I’m leaning more into sportswear, performance clothing, and technical activewear – areas that blend design, functionality, and innovation. These are the core pillars of my 2024 Fashion Design Portfolio.

a blue and black jacket and pants tech collection

Dripmoda


Selecting the Highlights: Key Projects That Define My Portfolio

Curating this portfolio was a nostalgic trip down memory lane. From designing for global names like Umbro, Puma, and Adidas to helping niche startups take off, each project has its own story. In the 2024 update, you’ll find a mix of sportswear, teamwear, mood boards, colour schemes, and detailed tech packs. Here are some standout highlights:

  1. Umbro Football Teamwear: Creating football teamwear for Umbro was a natural fit given my passion for the sport. Designing for teams combines the spirit of the sport with each team’s unique identity, achieving a powerful blend of function and style.
  2. Performance Wear for Outdoor Brands: This category highlights my skills in technical clothing, where the focus is on creating durable, stylish pieces suitable for all conditions.
  3. Activewear with Precision CAD and Tech Pack Designs: A central part of my portfolio, these pieces showcase the high attention to detail that goes into every design.

Each project was chosen to reflect where I see my brand heading. Some categories, like denim and casualwear, didn’t make the cut in this portfolio update. Although I enjoyed working on these pieces, I felt it was essential to focus on my core niche.

a collage of different types of jackets

Euidae London


A Few Notable Omissions

Creating this 2024 Fashion Design Portfolio involved some tough decisions. I chose to leave out older projects, including some big names like Puma, Adidas, Timberland, and Next. While I’m proud of my work for these brands, they no longer align with the direction I want to pursue. Some of these projects even predate social media, making high-quality visuals hard to source!

Another notable omission was my work on body armour and bulletproof vests. Although rewarding, this line of work can be hard for people to connect with, so I’ve chosen to keep the focus on accessible apparel.


Reflections on the Journey

Compiling this portfolio reminded me of the diversity of projects I’ve been lucky enough to work on – from performance wear to protective gear and for brands of every size. This experience has given me a unique perspective on what I want to pursue, clarifying the direction for the next stage in my career.

Feedback from You: Helping Refine My Niche

I’m putting this portfolio out there not just to share my work, but to gain insights from you. How would you describe my design style? Where do you think my strengths lie? If you were searching for a designer like me, what terms would you use? Your feedback is invaluable as I refine my online presence and SEO to reach clients who share my vision.


Explore the New Fashion Design Portfolio Here

If you’re curious, please have a look at my Jonathan Mitchell Fashion Design Portfolio 2024 and let me know what stands out. Your feedback on this journey means a lot – it shapes how I grow and improves the work I share. And if there’s a particular project that resonates with you or sparks a new idea, let’s connect! I’m always open to new collaborations and fresh perspectives.

Check it out at J Mitchell Design Portfolio. Thanks for all your support!

sportswaer black and white jacket with orange and black text

Ellesse


Additional Resources

For further insights into the industry:

  • British Fashion Council – A hub for UK fashion trends and standards.
  • WGSN – For trend forecasts that keep designers ahead in the global market.
  • Design Tools: Adobe Illustrator, essential for CAD and tech pack creation in fashion.

Thank you for exploring my latest portfolio update. I can’t wait to see where this next chapter takes us.

Cheers,
Jonathan Mitchell

Jonathan Mitchell

I'm Jonathan Mitchell, a freelance fashion designer and founder of J Mitchell Design. With over 20 years of experience, I specialise in sportswear, activewear, streetwear and sustainable fashion. I’ve worked with global brands like Puma, Umbro and Maserati MSG Racing, as well as startups looking to launch something unique. Based in Yorkshire and working with clients worldwide, I manage the full design journey—from mood boards and trend research to CADs, tech packs and production. My focus is on turning creative ideas into commercially successful fashion collections. Through my blog and LinkedIn, I also share tips for fashion startups and freelancers—offering practical, real-world insights into the fashion industry. Whether you’re building a brand from scratch or scaling your product range, I’m here to help bring your vision to life with expert fashion design support.