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Collective Bikes – Limited Edition Streetwear Design

I worked with Collective Bikes, a BMX and urban cycling brand based in London, to design a limited-edition streetwear collection that reflected their bold brand identity and deep connection with the UK riding scene.

The project focused on clean, confident graphics across tees, hoodies and casualwear – all aimed at riders and fans of the Collective Bikes community. I developed a range of CADs and print-ready artworks that merged streetwear influences with BMX culture, drawing inspiration from their team of sponsored riders and their social content.

The aim was to create pieces that balanced commercial appeal with a distinct visual edge – the kind of clothing that young, style-conscious riders would actually want to wear.

This collaboration highlights my experience working across youth streetwear, lifestyle sports brands and niche labels looking to grow their apparel collections. If you’re looking to develop your own capsule range or expand into fashion merchandise, I can help bring it to life with creative, production-ready design.

Jonathan Mitchell

I'm Jonathan Mitchell, a freelance fashion designer and founder of J Mitchell Design. With over 20 years of experience, I specialise in sportswear, activewear, streetwear and sustainable fashion. I’ve worked with global brands like Puma, Umbro and Maserati MSG Racing, as well as startups looking to launch something unique. Based in Yorkshire and working with clients worldwide, I manage the full design journey—from mood boards and trend research to CADs, tech packs and production. My focus is on turning creative ideas into commercially successful fashion collections. Through my blog and LinkedIn, I also share tips for fashion startups and freelancers—offering practical, real-world insights into the fashion industry. Whether you’re building a brand from scratch or scaling your product range, I’m here to help bring your vision to life with expert fashion design support.